PPC - Don't Check Your Adverts!

If you advertise on Google and regularly check your advert's status you could be doing yourself a disservice.

Why?

Because Google monitors page impressions against the number of clicks on your advert. Over a period of time this provides a score - the Click Through Rate, commonly known as CTR.

Both keywords and adverts have a CTR score so whenever you use Google to search one of your own business keywords and don't click on the advert you are reducing your Click Through Rate and diminishing the credibility of your keyword and advert.

Google also has an keyword Quality Score which is directly effected by your CTR (amongst other things).

So regularly checking of your advert position on Google can move your advert down the rankings and potentially cost you more in keyword bids.

But there is an answer . . .
To counteract this Google provides a handy tool which allows you to make a non-registered search which will still show you how your advert looks and it's position for any keyword you type in, but won't affect your CTR or Quality Score.


Bookmark it and use for all those keyword checks - Google Ad Test Tool - without damaging your advert ranking