Client Spotlight - Accounting Software UK

No one I know has accounting on their list of the ‘10 things to do before you die’ . . . nor is visiting the dentist, filling out an insurance form or changing a baby’s nappy after mistaking the leftover curry for the baby food. But for most people, at sometime or another, these things have to be faced.

Accounting Software UK has been involved in selling Sage Accounting Software for over 20 years, and are regularly in the top 10 of Sage's Southern Business Partners . . . and they have a new website designed by Hampshire based design agency HCT Creative.

For those of you not involved in the World of Accounting, software packages allow you to organise all your business accounts, payrolls, business management, human resources and business planning. Of course purchasing an accounts package to suit your business is the first hurdle, so to help potential customers the new website has a Solution Finder - a simple process of elimination that points you towards the appropriate software, i.e. the baby food rather than the curry.

Parent company Wise & Co also understand that advice and help are essential when you come to install and use the software, so provide a helpline where you can get advice and solve any problems you might encounter.

Visit the new site at www.accountingsoftwareuk.co.uk

Video as a Business Promotional Tool

With so much talk about Twitter and Facebook as the Social Media Marketing vehicles of choice it's easy to forget about YouTube - the video sharing site.

Acquired in 2006 by Google, YouTube receives 2 billion views a day, 70% from outside the USA - it's a massive searchable resource. So much so that according to recent research* in the USA, YouTube is the second largest search engine out there - ahead of both Yahoo and Bing.

For business this is a potentially powerful marketing tool - especially as videos can be tagged, linked and categorised as well as delivered through YouTube Promoted Videos and the Adwords Video Targeting Tool.

Using video as a promotional tool is not new, but what is new is the ability to show it to a huge number of potential customers. There is also the added bonus of the link back to your website which is good for PageRank.

Video Production

Videos need not be 'this is us' productions, there is room to be creative without spending a fortune, and they needn't be 20 minute features, a short 2 minute video/image combo can work just as well. As a random example type 'paragliding school uk' into the YouTube search and in first place is a promotional video for Flybubble Paragliding (www.youtube.com/watch). It's a simple but effective video . . . without any video footage. It probably didn't cost too much to put together, and is still working a year after it was published with just over 1,500 viewings. You may also notice that the same company holds the top three positions, all with videos a year old.

Try typing some of your company target keywords into YouTube, you may be surprised at what you find - especially if your competitors are there ahead of you.

Resources:

YouTube Promoted Videos
Adwords Video Targeting Tool

*Article - YouTube Surpasses Yahoo